Innovation and sustainability: Italian excellence. Three companies driving the shift toward more sustainable denim.

The world of denim is undergoing a true revolution thanks to the commitment of Italian companies combining tradition, innovation, and sustainability. Candiani Denim, Officina 39, and Tonello are concrete examples of how the textile industry can evolve toward a greener future, reducing environmental impact without sacrificing quality and design.

 

CANDIANI DENIM

Candiani Denim is a historic company, founded in 1938 by Luigi Candiani in Robecchetto con Induno, a small town near Milan. The company initially began as a small family-run weaving mill dedicated to the production of workwear. It wasn't until the 1970s that Candiani decided to specialize exclusively in denim production, thus beginning a long journey that would lead the company to become a global benchmark for textile innovation and quality craftsmanship.

Since the 2000s, Candiani has made a decisive choice, embracing sustainability as a key element of its identity. The company has become a leader in the sustainable denim sector, focusing on a transparent production chain, the use of eco-friendly raw materials, and finishes that minimize environmental impact.

The denim dyeing process is one of the main causes of pollution in the textile industry, due to its high water consumption and the chemicals used. Aware of this issue, Candiani Denim has developed Indigo Juice technology, an innovative solution that significantly reduces water consumption and the use of chemicals during the dyeing process. This technology has led to a more sustainable dyeing process and a lower environmental impact, while still maintaining the high quality and distinctive blue of denim.

Another major milestone achieved by Candiani is the creation of COREVA™, the world's first technology to produce 100% biodegradable and compostable stretch jeans, without the use of synthetic elastane. Traditionally, stretch jeans contain elastane, a non-biodegradable plastic that contributes to environmental pollution. COREVA™ replaces elastane with a natural rubber derived from the rubber plant (Hevea brasiliensis). This innovative yarn, combined with organic or recycled cotton, creates a stretchy, comfortable, and fully compostable denim that can be recycled or biodegraded without leaving a trace in the environment.

Today, Candiani Denim is synonymous with sustainability in the denim world, not only thanks to technological innovations but also to its ongoing commitment to eco-friendly solutions for the entire production chain. The company is an example of how Italian craftsmanship can combine with technology to reduce environmental impact without compromising product quality, durability, and design.

WORKSHOP 39

Founded in 2008 in Biella, Officina+39 is a pioneer in sustainable textile innovation. The company quickly distinguished itself for its ability to integrate research and technology with a strong commitment to environmental sustainability. At the heart of Officina+39's mission is to improve industrial processes, aiming to reduce the textile industry's environmental impact.

One of the most important innovations Officina+39 has introduced is Recycrom™ technology, a patented process that transforms textile waste into natural dye pigments. This technology significantly reduces the use of chemical dyes, which are often harmful to the environment, while also preventing textile waste from going to landfill.

Thanks to Recycrom™, Officina+39 has helped make the fashion industry more circular and less impactful on the planet, reducing the need for virgin resources and promoting a more sustainable economy.

Officina+39 develops other innovative solutions, collaborating with textile companies, designers, and research laboratories. The company is committed to providing technical support and personalized consulting to help companies in the sector implement sustainable techniques without compromising the aesthetic and functional quality of their products.

Thanks to its ongoing research, Officina+39 has established itself as a leader in sustainable fashion, working tirelessly to improve production processes and promote more responsible and eco-friendly practices. With a focus on advanced technology, the company is an example of how the textile industry can evolve towards a greener and more environmentally friendly future.

TONELLO

Tonello is an Italian company that has established itself in the fashion world thanks to its ability to combine innovation, sustainability, and craftsmanship. Founded in 1965, Tonello specialized in the production of machinery for treating and processing denim, becoming a benchmark in the industry. Thanks to its ongoing technological research, the company has developed solutions that reduce the environmental impact of its production processes while optimizing the use of resources.

Among the most significant innovations are Laser Blaze, a technology that allows authentic vintage effects to be recreated in less than a minute using a laser, without the use of water or chemicals, and NoStone®, a system that eliminates the use of pumice stone in washing, replacing it with a steel abrasive basket, thus offering a more sustainable and efficient treatment. Both solutions represent a major step forward towards more responsible and safe production.

With its unique approach, Tonello is an example of how technology can be used to respect the environment without sacrificing quality and creativity.